About Us

 



About Hurus

At Hurus, we started with a clear idea:
You don’t have to chase prestige to wear it.

I’m Alain, founder of Hurus.

What always drew me to watches wasn’t the hype — it was the design.
The feel. The statement it makes when you walk into a room.
Not because of who made it, but because of how it makes you feel.

The catch?

That kind of presence usually comes with a high barrier to entry.
Until now.

Our Vision

We believe that style is influence — and it should belong to those bold enough to own it.

A great watch isn’t about status.
It’s about energy.
That shift in posture. That instant confidence boost.

And it should never cost more than it’s worth.

Our Mission

To create refined timepieces that deliver the presence and quality of legacy brands —
without the attitude, the markup, or the noise.

What Sets Hurus Apart

  • Bold, timeless shapes inspired by icons — reimagined for today

  • Obsessive detail in every finish, link, and surface

  • A seamless, premium experience — from first glance to everyday wear

Who We Build For

  • Those who lead quietly but leave a lasting impression

  • Those who break the rules without asking permission

  • Those who know that style is strategy

The Hurus Movement

Thousands have already made the switch.

They’ve let go of overpriced names.
They’ve embraced a new kind of presence.

Because wearing a Hurus isn’t about flexing.

It’s about owning your narrative.

— Alain, Founder of Hurus